Search engine optimization in Abu Dhabi.

Where work is reviewed by people who did not commission it, a report full of impressions and average positions is worse than nothing. It invites the question of what any of it did and has no answer, and that is how sound technical work gets cancelled at renewal.

So we report against things a non-specialist can evaluate: which queries the site now answers that it did not before, what changed technically and what it measurably did, and where the remaining loss is. Fewer numbers, each of which means something to someone who was not in the meeting.

Large institutional sites accumulate specific, fixable problems — duplicate URLs thrown off by filter parameters, pages excluded by an old robots rule nobody remembers writing, hreflang declared inconsistently between page and sitemap, and whole Arabic sections never indexed because they were never distinct URLs.

These are unglamorous and they are usually where the traffic went. We audit against field data rather than a lab score on a fibre connection, fix rendering, image delivery, font loading and layout shift, and then measure the same numbers again so the improvement is a figure rather than a claim.

A technical audit with the fixes implemented is AED 5,000 to 15,000, and is deliberately a standalone engagement: it produces a document and a set of applied changes, and it can be approved, delivered and closed without committing anyone to an ongoing arrangement. In an organisation budgeting a year ahead, that matters more than a discount.

Sustained work runs AED 3,000 to 10,000 a month and is worth starting only once the technical base is sound — paying monthly to build authority on a site that cannot be crawled properly is spending on the wrong half. We do not guarantee positions, because Google does not sell them and does not take instruction. The scope, the price and the reporting are what get committed.