Reserve in minutes — a frictionless car rental booking experience for Dubai
Car Rentals · Website
Pick a car, reserve in minutes — an instant-delivery rental experience across Dubai.
- Discipline
- Car Rentals
- Platform
- Website
- Live
- letsgocars.ae
01 — Problem
Let's Go was competing in a market where customers expect to book a car faster than they order food. The existing flow — date pickers, form submissions, waiting for email confirmations — was killing conversions in a city that operates at speed, on mobile, on the move.
02 — Strategy
We redesigned the entire booking flow around one principle: instant. Instant pricing as you select, instant confirmation, delivery options chosen at checkout. Built mobile-first for users who are standing on the pavement when they decide to book.
03 — What we built
We designed a frictionless reserve-in-minutes flow with instant pricing and delivery options, optimised for mobile-first customers on the go across Dubai.
(✦) — Key Metrics
- +31%
- Online reservations
- < 3min
- Avg. booking time
- ↑74%
- Mobile conversion rate
Estimated impact, measured ~90 days post-launch.
Tech Stack →
Next.js 14TypeScriptTailwind CSSReal-time PricingMobile-first UXVercel
04 — Outcome
A rental experience that converts on the spot, growing online reservations and reducing back-and-forth for the team.
Quick replies, no jargon, and the site loads instantly even on a phone. The team just gets it — easily the smoothest project we've run.
(✦) — Ready to start?
Let's build your next digital product in UAE.
Website, e-commerce platform, or mobile app — custom-built, conversion-focused, and delivered on time.
(✦) — Related Work
