Identity that commands attention.

A complete brand identity includes: a logo mark with multiple variants (full colour, reversed, icon-only), a typography system (display and body typefaces with size scales), a colour palette (primary, secondary, neutral with hex/RGB/CMYK codes), and a brand guidelines document covering usage rules for logo, colour, and type. Digital asset files in all required formats are delivered on completion.

Yes. We offer brand refreshes that modernise your existing identity without abandoning built-up brand recognition. This could mean cleaning up an inconsistent logo, creating missing variations, updating the colour palette, or formalising guidelines that were never documented. We assess how much equity your current brand holds before recommending how much to change.

A brand guidelines document (also called a brand standards manual) is the definitive reference for how your brand should look and sound. It covers: logo usage rules (minimum sizes, clear space, prohibited uses), colour application ratios, typography hierarchy, photography direction, tone-of-voice guidance, and examples of correct and incorrect usage. It's what you hand to any designer, printer, or agency to ensure they represent your brand correctly.

Brand identity projects at NxFold typically range from AED 5,000 to AED 20,000 depending on scope, number of deliverables, and whether it includes web integration. We provide fixed-price proposals after a brief — no hourly billing, no surprise additions at the end.

A focused brand identity project (logo, type, colour, guidelines) typically takes 3–5 weeks. Projects that include a brand strategy phase or additional deliverables like packaging or web integration run 6–10 weeks. We set timelines at the start and stick to them.

Yes. We design bilingual brand marks — a logotype that works in both Arabic and English scripts simultaneously, not a transliteration created as an afterthought. Both scripts are given equal creative attention so the brand reads as intentionally designed in both languages.

That's our speciality. When we handle both, the brand system transfers directly into the website — no interpretation gap, no visual drift between the guidelines document and the live site. CSS variables, font files, and component styles are derived directly from the brand system.

You receive the logo in SVG (infinitely scalable, ideal for web), PNG with transparent background (for presentations and print), and PDF (for professional print). If you need specific formats for outdoor advertising, embroidery, or other applications, we provide those as part of the delivery.

We begin with a brand discovery session covering your positioning, target audience, competitors, and visual references. We then develop two distinct brand directions and present them with strategic rationale. You choose a direction, and we refine through 2–3 rounds of feedback until the system is exactly right. You sign off before we produce final files.

Yes. We produce social media brand kits: profile images, cover photos, story templates, and post templates for Instagram, LinkedIn, X, and other platforms you use. Designed within the brand system so every touchpoint looks intentional.

A logo is a single mark. A brand identity is the complete system: the logo plus the typography, colour palette, rules for how they're used together, and the assets that apply them across every touchpoint. A logo without a system produces inconsistency. A brand identity system produces recognition.

We offer light-touch positioning work as part of the discovery phase — helping you articulate who you're for, what you stand for, and how you want to be perceived. For comprehensive brand strategy (market research, brand architecture, naming) we can recommend specialist strategy partners we work alongside.

Yes. All colour definitions include CMYK values for accurate print reproduction. If you need printed materials designed (business cards, letterheads, brochures, signage), we offer that as an extension of the identity project.

We work with what you have. If you have a logo you want to keep but need type, colour, and guidelines around it — we can build a system that preserves the existing mark. We'll be honest if we think an element is working against you, but the decision is always yours.

Directly: premium positioning allows higher pricing, consistent brand presentation increases trust which improves conversion rates, and a distinctive visual identity improves recall so customers come back to you rather than searching again. Indirectly: a professional brand attracts better partnership opportunities, talent, and press — and reduces the friction in every sales conversation.