Mobile apps that people actually use.

No. We use React Native to build a single codebase that runs natively on both iOS and Android. This reduces cost, ensures feature parity, and means updates are deployed to both platforms simultaneously. For very specific cases where a fully native codebase is required, we can scope that separately — but for most UAE businesses, React Native delivers everything needed.

Most apps do. We design and build the backend API alongside the mobile app — they're scoped together. This includes database design, authentication, push notification infrastructure, and any third-party integrations. You own the backend code and can host it on any major cloud provider.

Yes. We start with an audit of your current app — reviewing code quality, performance profiling, user analytics (if available), and App Store reviews. We identify what's working and what isn't, and propose the most efficient path to improvement: targeted rebuild of specific flows, full rewrite, or in some cases, extending the existing codebase.

A focused mobile app (login, core feature set, payment, push notifications) typically starts from AED 20,000–45,000. Feature-rich apps with custom backend, multiple user roles, and complex integrations range from AED 50,000 to AED 100,000+. We provide fixed-price proposals after a scoping session — not open-ended hourly billing.

A well-scoped MVP typically takes 8–14 weeks from design to App Store submission. More complex apps with custom backend infrastructure, integrations, and multiple user roles run 16–28 weeks. App Store review by Apple adds 1–3 days; Google Play typically 24 hours. We plan timelines with these submission windows accounted for.

Yes, and it's one of our specific strengths. We build full RTL Arabic interfaces that are designed as a primary experience, not a flipped version of the English layout. Arabic number formats, date display, keyboard behaviour, and text rendering are all handled correctly. Both language versions go through review by native Arabic speakers.

Apple Pay, Google Pay, Tabby (buy now pay later), Tamara, Network International, Telr, and Stripe for international cards. We've integrated all of these before and know the specific technical requirements and edge cases for each. We recommend the combination that best fits your customer base.

ASO is the process of optimising your App Store and Google Play listing to rank for the searches your target users make. This includes keyword research (separately for Arabic and English searches in the UAE), screenshot design, description writing, and category selection. A well-optimised listing can reduce your cost per install significantly compared to paid acquisition alone.

Yes, completely. We prepare all submission materials (screenshots, metadata, privacy policy, age rating, content descriptions), submit the build, manage the review process, and respond to any rejection feedback. For first-time submissions, we also help set up your developer accounts if you don't already have them.

We provide 60 days of post-launch support as standard — covering bug fixes, performance monitoring, and minor adjustments based on real user feedback. After that, we offer ongoing retainer arrangements for feature development, OS update compatibility, and continuous improvement based on analytics.

Yes, when the feature set warrants it. We implement offline-first architecture for apps where connectivity is unreliable — local data caching, conflict-resolution logic for syncing when connection returns, and graceful degradation of features that require internet. Important for the UAE context where users are frequently in covered parking, elevators, or on metro.

We implement segmented push notification infrastructure using services like Firebase Cloud Messaging. This allows you to send targeted notifications by user segment, geographic area, behaviour trigger, or time of day. Deep linking from notifications takes users directly to the relevant in-app screen rather than the home screen.

Yes. We connect mobile apps to your existing CRM, ERP, inventory management, booking system, or any platform with an API. During scoping we document all integration requirements and confirm feasibility before the project starts — no surprises mid-build.

Yes. Testing on a simulator or high-end flagship device is insufficient for the UAE market. We test on the actual device distribution that matches UAE market share — including mid-range Android devices — on local network conditions. Performance benchmarks on a Samsung Galaxy A-series on UAE 4G is very different from an iPhone 15 Pro on Wi-Fi.

Arabic-first design (not just RTL text flip), local payment methods (especially Tabby and Apple Pay), performance on mid-range Android devices (which dominate the UAE market by volume), WhatsApp integration as a communication channel, and App Store Optimisation for UAE-specific Arabic search terms. Miss any of these and you're at a structural disadvantage regardless of how good your core product idea is.