The Arabic and English marks have to belong to the same brand
A bilingual logo is not a Latin mark with Arabic text placed underneath it. The two scripts have different proportions, rhythm and visual weight, so tracing one from the other usually leaves the Arabic looking like the secondary version.
We develop both wordmarks together, test how they sit separately and side by side, and define the spacing and hierarchy for each arrangement. The result reads as one identity in both languages without forcing either script into the other's shape.




