General Trading & Product Distribution Website
A Dubai trading company website built for the next enquiry
An English and Arabic website for a Dubai trading company, connecting batteries, LED lighting and commodities with product-specific quotation enquiries.
- Client
- SFGT
- Location
- Dubai
- Platform
- Website
- Engagement
- Client project
- Live
- sfgt-tbts.com
(✦) — SFGT: a catalogue for business enquiries
SFGT (Sulemane Faruk General Trading LLC) is a Dubai-based trading and distribution company. NxFold built a responsive website that brings Toshiba batteries, LED lighting, commodities and Tekbatt range information into one business-facing experience. Buyers can explore product categories, search the battery catalogue, review model codes and supplied specifications, and carry product details into a quotation enquiry. English and Arabic navigation and enquiry forms support both reading directions, while original supplier technical information remains in English. The Next.js and TypeScript build connects product discovery with the details a sales team needs to begin a useful conversation.
01 — Help buyers find the right product before they ask
A trading company can sell very different products to very different buyers. Someone comparing battery formats needs model and pack information; someone sourcing lighting needs specifications; a commodities buyer needs to explain a supply requirement. A broad company introduction cannot answer all three. SFGT needed a website where visitors could identify the relevant range, inspect the available information and ask about a specific product without starting the conversation from scratch.
02 — Connect product discovery to a useful enquiry
Organise the website around buyer decisions: choose a division, find a product, check the details and send the requirement. Keep batteries, lighting and commodities distinct, with Tekbatt presented through its own range section. Use clear category navigation and contextual quotation links instead of making every visitor write a generic contact message. This is where website design becomes practical: the page structure follows how a business customer evaluates a supplier.
03 — Build one catalogue and quotation journey
We developed the industrial product catalogue website with dedicated category and product URLs, imagery, model codes, specification tables and downloads where supplied. Battery search and filters help narrow the range. Product-page enquiry links carry the selected name and code into Contact; the homepage form can collect multiple product selections alongside quantity, destination and requirements. Custom web development connects these journeys with English and Arabic interfaces, RTL layouts and server-validated enquiries. Canonical URLs, language alternatives, structured data and a sitemap support discovery, while redirects map legacy catalogue addresses to their replacements.
(✦) — What we built for SFGT
- Responsive company, product, support and contact pages for desktop and mobile visitors.
- A catalogue of 206 products across 63 categories for batteries, LED lighting and commodities, plus a Tekbatt range section.
- Battery search and filters, with category navigation and dedicated product pages.
- Product imagery, model codes, specification tables and downloadable files where supplied.
- Product-specific Contact links and a homepage enquiry form that retains selected products.
- English and Arabic navigation, enquiry forms and layouts, with supplier technical content kept in English.
- Server-validated enquiry handling, visible error states and an email-draft fallback when direct sending is unavailable.
- Canonical URLs, language alternatives, structured data, a sitemap and redirects for legacy catalogue links.
(✦) — What the website delivers
- Arabic + English
- Navigation and enquiry interfaces
- 206 products
- Organised across 63 catalogue categories
- Quotation enquiries
- Products, quantities and destinations
(✦) — Technology behind the catalogue
6
Technologies
Next.js provides the category and product routes. React and TypeScript support the catalogue controls and enquiry forms, while Tailwind CSS adapts the presentation to different screens.
next-intl supplies the English and Arabic interfaces and reading directions. The enquiry endpoint validates requests before using the configured mail delivery provider; deployment settings determine whether direct sending is available.
- Next.js
- React
- TypeScript
- Tailwind CSS
- next-intl
- Vercel
04 — A clear route from product to conversation
SFGT has a connected company website and product catalogue where buyers can move from a broad range to a specific enquiry. The selected product provides context, and quantity, destination and requirements give the sales team a useful starting point. Pricing, availability and supply terms remain a conversation with SFGT. The delivered result is this browsing and enquiry journey; no traffic, ranking or conversion increase is claimed without measured follow-up data.
(✦) — Experience in trading and catalogue websites
SFGT demonstrates NxFold's experience in B2B website design for trading companies: organising varied product ranges, presenting technical information, supporting Arabic and English interfaces and connecting product selection to quotation enquiries.
(✦) — FAQ
Planning a similar B2B website?
Does a trading company website need an online checkout?
SFGT uses a quotation journey. Buyers identify products and share quantities, destinations and requirements; the team confirms price, availability and terms. Whether another business needs checkout depends on its pricing and order process.
Is the entire product catalogue translated into Arabic?
The navigation, category interface and enquiry experience support Arabic and English. Supplier product names, technical descriptions and specifications remain in English, with a language note on Arabic product pages.
Can buyers enquire about a specific product?
Yes. Product-page links prefill the Contact form with the product name and code. Homepage quote selections can add products to the enquiry, alongside optional quantity and destination details.
What happens to links from the previous catalogue?
The build includes a redirect map connecting legacy product and category addresses with relevant replacement pages. A migration needs this mapping alongside the new page structure so established links still lead somewhere useful.
What should we prepare for a similar website?
Bring product ranges, model codes, verified specifications, images and catalogue files. We also define the required languages, who receives enquiries and what your sales team needs before preparing a quotation.
(✦) — Ready to start?
Does your catalogue make it easy to ask for a quote?
Share your product ranges, catalogue files and how your team handles enquiries. We’ll help define the pages, languages and quotation journey your buyers need. Explore our web design service in Dubai or tell us about your project.
(✦) — The services behind this build
(✦) — Delivered in
(✦) — Services in this market
(✦) — Related Work
